What firms can learn from lord of the dance

What firms can learn from lord of the dance
Michael Flatley added showmanship to Irish dancing and took the world by storm

Daring to make changes to how you go about your business can give you the edge on the competition

Every business, large or small, the length and breadth of the country, is looking to be different from its competitors in some way, shape or form. Every business wants to stand out from the crowd and be noticed, it wants to be the ‘purple cow in the field’, so to speak.

To do this, there is first a need for the business to develop a real point of difference, or as we marketers call it,...

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