Vintners take to social media to entice millennials back to the pubs

With the recession kickstarting the stubborn trend in at-home drinking and millennials showing less interest in alcohol-fuelled pub and club culture than previous generations, the Licensed Vintners Association (LVA) is responding with a new €150,000 marketing campaign.

As the trade association for pubs in Dublin, the LVA is partnering with seven drink brands to run a series of digital videos featuring different aspects of the Dublin pub scene with the tagline ‘Dublin pubs ...