Ulster Bank launches €1.5m ad campaign to target first-time buyers

Ulster Bank launches €1.5m ad campaign to target first-time buyers
A still from Ulster Bank’s first-time buyer campaign

First Five will feature five benefits offered by the bank to meet the practical needs of first-time buyers

Ulster Bank is investing €1.5 million in a campaign to promote its mortgage offerings to first-time buyers. The campaign, called First Five, was developed by Dublin creative agency Boys and Girls. It is the next chapter of the bank’s Help for What Matters brand proposition.

First Five will feature five benefits offered by the bank to meet the practical needs of first-time buyers. These are €25,000 life insurance cover at no cost to the customer,...

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