Ulster Bank launches €1.5m ad campaign to target first-time buyers

Ulster Bank launches €1.5m ad campaign to target first-time buyers
A still from Ulster Bank’s first-time buyer campaign

First Five will feature five benefits offered by the bank to meet the practical needs of first-time buyers

Ulster Bank is investing €1.5 million in a campaign to promote its mortgage offerings to first-time buyers. The campaign, called First Five, was developed by Dublin creative agency Boys and Girls. It is the next chapter of the bank’s Help for What Matters brand proposition.

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