'Try to see failure as just another plot on the learning curve'

'Try to see failure as just another plot on the learning curve'
Pic: Getty

If the market changes, what can you do? Sometimes the answer is nothing

This week, I’m going to talk about failure again. I might sounds like a broken record, but as long as the statistic that “90 per cent of startups fail” stands its ground, I think it’s a topic worth talking about.

Yesterday I met Nicola Byrne, the founder of 11890 directories and Cloud90 technology, the live digital media monitoring agency. Her CV makes for interesting reading. She started off in the freight industry and started...

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