Tips for pubs using social media
1. Do your homework
Posting a picture of a cat might attract some likes, but it won’t get bums on seats. Do some social media courses to learn how to use the resources in the most effective manner.
Set up a regular schedule so followers come to expect posts, such as Monday meal deals or Thursday drink promotions.
Facebook offers in-depth page insights, use them. Find out when your followers are most often online, and post relevant updates...
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