Tips for pubs using social media

1. Do your homework

Posting a picture of a cat might attract some likes, but it won’t get bums on seats. Do some social media courses to learn how to use the resources in the most effective manner.

2. Create a plan and stick to it

Set up a regular schedule so followers come to expect posts, such as Monday meal deals or Thursday drink promotions.

3. Time is of the essence

Facebook offers in-depth page insights, ...