This much I know: Conor Byrne, client service director, Simply Zesty

Just when you have managed to get your head around Facebook, Twitter and Instagram, along comes Snapchat to throw a digital spanner in the works. It’s difficult to keep up to date with platforms and understand the role they have to play for your brand.

So what is Snapchat?

Well in the most simplistic terms it’s an app which allows users to share photos or videos with each other. These snaps only last ...