This much I know
Stephen Rush, chief executive of marketing and communications company Engage Ireland
The transformation in shopping behaviour over the last decade has been phenomenal, both globally and here in Ireland. The growth in discounter stores, the recessionary mindset, online shopping, digital and social media growth has all led to a much more fragmented approach to shopping for our consumers in terms of what, where, when, how and why they buy.
What does this mean for the suppliers, retailers and agency partners who want to prosper in the...
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