The Brow Artist finds its niche in beauty market
Over-plucked eyebrows proves key to success
Names: Lorna and Liz Farrelly
The pitch: specialist eyebrow salon
Why it works:“we didn’t even take out a loan. As a result we have a successful business with no outstanding debt” - Lorna Farrelly, co-founder
Originally a film and special effects make-up artist, Lorna Farrelly found herself coming up against a recurring problem during the course of her work: women who had over-plucked their eyebrows so that they were left with little to ...
