The problem of the summer schedule has become the opportunity of summer sports
It’s summer, and as we leave the sofa to go outside, who’s still watching telly?
Sports were made for summer. But you know that. It’s all about getting physical and taking to the sun and air.
It’s the best of times and the worst of times for TV executives. Audience routines are disrupted, by school holidays, travel and longer evenings. TV is not the hot date it is in wintertime. Audiences plummet. It’s a contrast to the dark evenings, when sports on TV thrive (think rugby, soccer and golf)....
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