Sponsors are basking in the warm glow of the ‘cool Olympics’

Sponsors are basking in the warm glow of the ‘cool Olympics’
Stanislav Nikitin of Olympic Athlete from Russia competes during the Freestyle Skiing Men’s Aerials Qualification on day eight of the PyeongChang 2018 Winter Olympic Games at Phoenix Snow Park Pic: Getty

NBC, the biggest Olympic broadcaster of them all, announced that it had set a new record in advertising revenue for a Winter Games and was already through $900 million in booked spend

Ireland may have only a team of five out in Pyeongchang for the Winter Olympics, but to them it’s a big deal, and to the rest of the world it’s exactly that too.

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