Ryot boss predicts 5G ad future

Ryot boss predicts 5G ad future
Mark Melling, head of Ryot Studio EMEA Picture: Bryan Meade

New generation mobile network technology will usher in a new age of targeted advertising, according to the head of Oath’s immersive media studio

Media and marketing organisations must begin to prepare now for the arrival of 5G and its impact on advertising. That’s according to Mark Melling, head of Ryot Studio EMEA.

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