Lorraine Murphy's remarkable success

Having grown her marketing business in Australia, Murphy is now targeting Ireland

Lorraine Murphy of the Remarkables Group: ‘The beauty of the strategy is that it is universal’Picture: Fergal Phillips

A Dublin woman who pioneered influencer marketing agencies in Australia is now turning her sights to Ireland and Britain with her latest business model.

Lorraine Murphy, who has a degree in communications from Dublin City University and a postgraduate diploma in PR, marketing and communications from the Fitzwilliam Institute, started off her career working in public relations at Amy Buckeridge PR in Dublin for two years.

She then moved to London where she ...