Reasons to be cheerful

Reasons to be cheerful
Charley Stoney, chief executive of IAPI Pic: Fergal Phillips

The year ahead holds many unknowns for the sector, but bosses are largely positive about 2019, writes Colette Sexton

Charley Stoney, chief executive of the Institute of Advertising Practitioners in Ireland (IAPI)

Next year will be the year of collaboration across the advertising and marketing community. Since I took over in IAPI last June, I have been at pains to reach out to other leading organisations and stakeholders to understand their priorities and align them with our own. There is no doubt that by actively working together we can be...

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