Radio still rules the waves
In a difficult and tumultuous decade for the media industry, radio listeners have remained loyal
Ten years is a long time, and this is particularly true for the media industry. The past decade has represented one of the most challenging periods in the history of Irish advertising. I have found myself over the last number of days wondering how different it was in 2007 when I was still learning about target audiences in a lecture theatre in DIT, as opposed to now when I am actively seeking them ...
