Putting the fizz into Innocent

Putting the fizz into Innocent
Dan Germain, head of brand and creative at Innocent Smoothies

If the soft-drinks behemoth Coca-Cola were to turn juice and smoothie company Innocent into a mini-Coke “it wouldn’t work”. That’s according to Dan Germain, head of brand and creative at Innocent Smoothies.

Coca-Cola took full control of Innocent in 2013, but according to Germain the soft-drinks company gives Innocent full independence.

“We still run the business and that’s exactly how they want it,” said Germain. “The way they run Coke is very different to...

Subscribe from just 1€

Exclusive offers

Choose the subscription that is right for you

Monthly Subscription

€1

For the first month

€19.99 Monthly Thereafter

Subscribe today

Cancel anytime

Annual Subscription

€200€149

For the first year

€199.99 annually thereafter

Subscribe today

Cancel anytime

Quarterly Subscription

€55€42

For the first 90 days

€55.00 quarterly Thereafter

Subscribe today

Cancel anytime

These offers are not available for current subscribers. Offers and pricing are subject to change without notice.

Terms & Conditions Apply

Please Subscribe or Log in to continue

Subscribe Login

Related Articles

More from The Business Post