'We are more pragmatic now. We had great times, and then the plug got pulled'
The car sales market in Ireland peaked 17 years ago, but Peter Nicholson of Windsor Motors explains why he’s not keen on going back to those surreal times
CV: Peter Nicholson
Role: chief executive, Windsor Motors
Age:53
Family: wife and two sons
Lives: Celbridge, Co Kildare
Hobbies: rugby, golf, cricket, readings
Favourite book: To Kill A Mockingbird by Harper Lee
Favourite film: The Magnificent Seven
You might imagine that the headquarters of Windsor Motors would be akin to its dealerships: large glass walls with an array of shiny vehicles, complete with the nostril-satisfying smell that only a brand new car emits. ...
