Gimlet Media gives podcasting a primetime push
Podcasting remains an endearing niche in the sector rather than a likely source of riches. However, one media executive has turned it into a TV show
We’ve had films based on video games, toys and even – thanks to Pirates of the Caribbean – an amusement park. So a TV series based on a podcast isn’t much of a stretch.
Alex, Inc premieres on US network ABC later this month. It features former Scrubs star Zach Braff as the titular character and chronicles his attempts to get his media start-up off the ground.
The real-life Alex from whom the ...
