Pigsback company is sold to travel giant for €25m

Pigsback company is sold to travel giant for €25m

Empathy Marketing, which runs Pigsback.com, was sold to British-based online travel deals company Secret Escapes Group

The company behind Pigsback.com, which sells hotel rooms, restaurant meals and beauty treatments at discounted prices, has been sold for an estimated €25 million.

Empathy Marketing, which runs Pigsback.com, was sold to British-based online travel deals company Secret Escapes Group.

Founded in 2000 by Michael Dwyer, Empathy Marketing also runs premium offers sites including: TheDiningRoom.ie, LuxuryBreaks.ie, Pamper.ie, JustGolf.ie and TreatTicket.ie in the North. It has more than one million active members in the Republic...

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