Panadol maker launching €800k campaign to highlight Irish link

Panadol maker launching €800k campaign to highlight Irish link
Dave Barrett, country manager for GSK in Ireland Picture: Maura Hickey

‘We had a customer in Dungarvan who told us they never knew that Panadol was made in Ireland’

With 99,000 employees in 150 countries across the world, pharma firm GSK is very much a global company, but in recent years it has been highlighting its work in Ireland through its advertising campaigns here.

Last year the drug marker, which employs 1,700 across four locations in Ireland, ran a marketing campaign called Made In Ireland to highlight that Panadol is produced in Dungarvan, Co Waterford. Around 6.5 billion Panadol tablets are produced in Dungarvan each year,...

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