Now it seems like there’s a new product coming out every week trying to knock us off the shelf

Now it seems like there’s a new product coming out every week trying to knock us off the shelf
Doug Bouton (right) with the co-founder of Halo Top Justin Woolverton Picture: Emily Shur

Halo Top has become America’s best-selling ice cream brand by cutting both calories and sugar – and its founders have turned the sector on its head in the process

CV: Doug Bouton

Role: President and chief operating officer, Halo Top Creamery

Lives: Chicago

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