Now it seems like there’s a new product coming out every week trying to knock us off the shelf

Halo Top has become America’s best-selling ice cream brand by cutting both calories and sugar – and its founders have turned the sector on its head in the process

Doug Bouton (right) with the co-founder of Halo Top Justin Woolverton Picture: Emily Shur

CV: Doug Bouton

Role: President and chief operating officer, Halo Top Creamery

Lives: Chicago

Family: wife Jennifer and two small children

Hobbies:“spending time with my family, tennis, watching any sport, going out with friends”

Favourite movie:“the romantic in me says Love Actually. If we go outside of rom-com, it’s The Shawshank Redemption”

Just finished reading: Pimp by Iceberg Slim

Doug Bouton pours tea into a dainty china cup, looks round the lounge of ...