Nike doesn't seem choosy about the company it keeps

Meander through the Nike website for long enough and you’ll land on its mission statement: “Bring inspiration and innovation to every athlete in the world.” A sentiment that could be viewed rather differently than intended when you delve into a company that has long since seen profits replace passion.

Given the secretiveness of Nike, it’s hard to judge when it started to go wrong. However, by the time a 24-year-old runner named Jeff Drenth ...