Nike doesn't seem choosy about the company it keeps

Nike doesn't seem choosy about the company it keeps

Nike replaced passion with profits long ago.

Meander through the Nike website for long enough and you’ll land on its mission statement: “Bring inspiration and innovation to every athlete in the world.” A sentiment that could be viewed rather differently than intended when you delve into a company that has long since seen profits replace passion.

Given the secretiveness of Nike, it’s hard to judge when it started to go wrong. However, by the time a 24-year-old runner named Jeff Drenth...

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