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SalesOptimize wins London pitch competition

Dublin-based tech entrepreneur Liz Fulham has secured £100,000 (€114,000) in funding from Salesforce, having won the US software company’s Dreampitch start-up competition in London.

Fulham’s SalesOptimize venture has developed a lead generation platform for service providers targeting the e-commerce market.

She was announced winner of the competition last month, having just closed a €1.1 million funding round led by Dublin-based wealth manager Elkstone Capital.

“This £100,000 investment will ...