Netflix has proved subtitled TV can break into the mainstream

As of the end of June, Netflix had, for the first time in its history, more members outside the US than in its home country

‘How much do you know about the Cali Cartel?”

Fans of the hit Netflix series Narcos, the third season of which has just become available on the platform, have already been binge-watching to find the answer to that question, which was posed at the end of season two.

Netflix doesn’t break out viewing figures for individual shows, so it’s hard to quantify how big a hit Narcos has become. But it’s safe to ...