Media veteran Graham Taylor on stingy fees, the impersonal touch and taking social media with a pinch of salt

Media veteran Graham Taylor on stingy fees, the impersonal touch and taking social media with a pinch of salt

For 35 years Taylor showed that being small can be beautiful and that you can run a successful business without being always concerned about scale

Graham Taylor had a touch of the Bananaramas back in 1983. Na Na Hey Hey Kiss him Goodbye was the summer soundtrack when he lost his job as media director of Arrow Advertising. But that’s where the similarity ended. Bananarama’s career faded while Taylor’s blossomed. He launched GT Media and turned adversity into opportunity. For 35 years he showed that being small can be beautiful and that you can run a successful business without being always concerned about scale.

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