Media Matters Podcast: Peter McPartlin of MediaCom Ireland
Colette Sexton is joined by the former chief executive of Today FM to talk about radio and advertising
Hosted by Colette Sexton, Media Matters talks to industry experts on the issues that really matter on the first Wednesday of every month.
The latest episode features Peter McPartlin, the former chief executive of Today FM who is currently chief executive of media agency MediaCom Ireland, part of Group M, which is turn owned by global advertising giant WPP.
He explains why he believes radio has a bright future - despite his concerns about stations “playing safe” with music and the difficulties faced by stations aimed at a niche audience. He also talks about the prospect of further consolidation in the media industry, the need for a broader perspective on the issue of media ownership and the future of advertising.
