Media Matters Podcast: Martina Byrne of the PRII
Colette Sexton is joined by Martina Byrne, chief executive of the Public Relations Institute of Ireland, who talks about how the PR industry is changing
Hosted by Colette Sexton, Media Matters talks to industry experts on the issues that really matter on the first Wednesday of every month.
This month’s podcast features Dr Martina Byrne, chief executive of the Public Relations Institute of Ireland (PRII), who talks about how the public relations industry is changing, due to different demands from clients and the fragmentation of the media industry.
She speaks about some of the challenges facing PRII members, including staff retention and recruitment. She also discusses the lobbying register, saying that PR professionals are adhering to the legislation more than other relevant groups.