Make cogent thinking the cornerstone of your approach

Make cogent thinking the cornerstone of your approach

‘I think, therefore I make great ads.” If René Descartes were a modern-day ad man, this most probably would be his maxim. Descartes knew and valued the power of thinking and rationalising before arriving at a solution or a conclusion. His thought processes allowed him to arrive at ground-breaking insights into the human condition and to arrive at the most profound of observations on being.

We think to exist, and we exist to think. Great...

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