Mixing bluechips with younger company shares
The banking crisis proved that bluechip status is not eternal, but mixing bluechips shares with those of well-managed companies is a good way of combining relative security with long-term growth
The word bluechip derives from poker but, according to Wikipedia, a bluechip is a “corporation with a national reputation for quality, reliability, and the ability to operate profitably in good times and bad”.
The term bluechip, as defined and attributed to a company, does not mean that it can do no wrong – or even that it cannot fail.
Back in the 1990s, AIB and Bank of Ireland were two of Ireland’s top ...
