Jewellery retailer Stokes up sparkling sales

For jewellery retailer Louise Stokes, Instagram has overtaken all other marketing methods as her brand’s key commercial driver.

The Loulerie jewellery brand boss told The Sunday Business Post that the social media channel “has become my number one. It drives more footfall and sales conversions for me than any other marketing channel”.

Stokes is one of the business people featured in Curated, an eight-page jewellery and watches supplement that accompanies today’s newspaper.

Loulerie, ...