Irish media producers must think video

Irish media producers must think video
Dermot McCormack talks to Tom Lyons

AOL executive says it’s all about the story

Dubliner Dermot McCormack, the president of AOL Video and Studios, has said developing more video for the Huffington Post was one of his key challenges since taking up his high-profile job late last year.

He also predicted that traditional Irish media brands would have to produce more video or face a “tsunami” as they lose market share to new rivals.

McCormack, who was nicknamed “Digital Dermot” by Bono when he worked in a senior role...

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