Irish designer unveils gender-fluid label

Irish designer unveils gender-fluid label

Reuben Avenue proves full of eastern promise

The Irish founder and designer of luxury fashion label Reuben Avenue is gaining traction in Asian and Middle Eastern markets. Dublin-based Eoin Dillon, told The Sunday Business Post: “Most traction is now derived from the Middle East, and from countries like India where the seasonality of fashion is less relevant than in the European market.”

The label intends to fill what Dillon describes as a gap in the global fashion market for “gender-fluid” clothing.

“I...

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