Intercom creating a buzz with clever use of content marketing

Intercom creating a buzz with clever use of content marketing
Former journalist John Collins, who has seen Intercom grow from having 2,000 to over 30,000 clients Picture: Fergal Phillips

Tailored blogs and podcasts have helped customer messaging start-up reach €1.2 billion valuation

How do you know when a company is bad at content marketing? “Anyone who has a picture of their chief executive shaking hands with someone on their blog. Anyone also who lets their chief executive be the editor of their blog or have the veto on what is going to be on their blog.”

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