Intercom creating a buzz with clever use of content marketing
Tailored blogs and podcasts have helped customer messaging start-up reach €1.2 billion valuation
How do you know when a company is bad at content marketing? “Anyone who has a picture of their chief executive shaking hands with someone on their blog. Anyone also who lets their chief executive be the editor of their blog or have the veto on what is going to be on their blog.”
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