Instagram is the key mixer for luxury gin marketing campaign

Instagram is the key mixer for luxury gin marketing campaign
Patrick Shelley: ‘With a lot of gins, people don’t know what they’re drinking’ Picture: Jorg Koster
Patrick Shelley held a number of senior positions at LVMH before launching his own alcohol company, Origin Spirits, in 2013. His experience at multinational luxury goods conglomerate has informed his marketing policy as an entrepreneur.

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