Inside Track

Inside Track
Ciara Smullen of Sightsavers, Walter Hegarty of Christmas FM and Michael O’Keeffe of the Broadcasting Authority of Ireland Pic: Andres Poveda
Irish adults continue to spend much of their time watching TV, according to 2017 figures from TAM Ireland/Nielsen. It found that the average Irish adult watches TV for three hours and 13 minutes every day. Live TV accounts for 89 per cent of all viewing time. Some 11 per cent is time-shifted (for example, pre-recorded on Sky+ or Virgin Horizon). However, 60 per cent of Irish homes with televisions have a personal video recorder.

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