How Heineken looked east for Longitude

How Heineken looked east for Longitude
Heineken Sound Atlas Tokyo experience at Longitude 2015

Heineken Ireland brought its biggest ever immersive festival experience to Ireland last week, with the Heineken Sound Atlas Tokyo experience at Longitude 2015 in Dublin’s Marlay Park.

For the last six months, Rothco and Heineken’s interagency music team – including Modern Green, ThinkHouse, MCCP, Starcom and Exhibit – worked with Tokyo’s most influential DJs, promoters and creators to learn more about the city’s underground music scene.

A no-dancing law, fueiho, was introduced to Tokyo...

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