Google’s name change pays off to tune of $20bn

Google’s name change pays off to tune of $20bn View Gallery

The search engine giant's share price rose by 4% in the days after the announcement

The stock price was up by 4 per cent in the days following co-founder Larry Page’s blog post announcing the new Google holding company Alphabet. That added $20 billion to its market value.

In some ways, the name change is the least important part of an announcement. What’s in a name, after all?

Even the name Google was chosen partly by accident, resulting initially from a misspelling by Page of the mathematical term googol (the...

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