Google’s name change pays off to tune of $20bn

Google’s name change pays off to tune of $20bn View Gallery

The search engine giant's share price rose by 4% in the days after the announcement

The stock price was up by 4 per cent in the days following co-founder Larry Page’s blog post announcing the new Google holding company Alphabet. That added $20 billion to its market value.

In some ways, the name change is the least important part of an announcement. What’s in a name, after all?

Even the name Google was chosen partly by accident, resulting initially from a misspelling by Page of the mathematical term googol (the...

Subscribe from just 1€

Exclusive offers

Choose the subscription that is right for you

Monthly Subscription

€1

For the first month

€19.99 Monthly Thereafter

Subscribe today

Cancel anytime

Annual Subscription

€200€149

For the first year

€199.99 annually thereafter

Subscribe today

Cancel anytime

Quarterly Subscription

€55€42

For the first 90 days

€55.00 quarterly Thereafter

Subscribe today

Cancel anytime

These offers are not available for current subscribers. Offers and pricing are subject to change without notice.

Terms & Conditions Apply

Please Subscribe or Log in to continue

Subscribe Login

Related Articles

More from The Business Post