Ethical label aims to offset damaging habits of fast fashion

Alan Kelly and Sandra Murphy of Murala Picture: Arthur Ellis

Irish designers Sandra Murphy and Alan Kelly marked their move home after 15 years abroad in New York and London with the launch of an edgy online fashion label for women with an ethical ethos.

Murala.com launched last year and is run from a studio in Ennis in Co Clare. There, Murphy and Kelly design women’s dresses, skirts, tops and scarves with hand-drawn prints on durable fabrics.

With individual pieces priced from €45 ...