Dry & Fly hair firm hopes to Swaye investors as it seeks to raise €500,000 for its new app

Geoff Walker and Andrew O’Neill, co-founders of Dry & FlyFergal Phillips

The founders of the hair studio business Dry & Fly are seeking to raise €500,000 for a new app, Swaye, which connects marketers and social media influencers.

Andrew O’Neill and Geoff Walker, together with London-based Lisa Boissel, have already launched the app in London and Dublin.

“As business owners, we had frustrations with how we interact and engage with social media influencer marketing and found that it was labour intensive and fragmented,” O’Neill ...