Craft beer companies must ‘seize the moment’
The time is ripe for craft beer makers to become trailblazers in the alcohol market, according to Susan Kelly, a strategic planner at McCann Blue.
The advertising agency carried out a report into the beer and cider market in Ireland, and found that 60 per cent of people did not know any craft beers. “The market is akin to America in the 1850s, when people were exploring the new frontier to the West. It’s a grandiose analogy, but it’s apt,” she said.
According to a report by the Independent Craft Brewers of Ireland, craft beers accounted for about ...
