Core Media adapts to changing market
The country's biggest media buying agency has a 24 per cent market share and now has ten companies under its umbrella.
Ireland’s largest media buying agency, Core Media, has its sights set on 12 per cent growth this year, after broadening its horizons, according to its chief executive, Alan Cox.
Cox said that Core Media was no longer just a media buying agency. “Instead of being a media agency as we were, we’re now a thriving communications consultancy business.
“What’s really been the difference for us over the past few years was that when ...
