China’s long march to football domination

China’s long march to football domination
Carlos Tevez (centre) is escorted past fans and media on his arrival at Pudong International Airport Picture: Chinatopix via AP

China’s football has followed the same model as in other industries, purchase abroad to learn best practice

A year ago this week, a company backed down from one of the more bizarre propositions that European football had seen. Ledman, an LED manufacturer that sponsors the Chinese Super League and promotes itself as a “strategic partner of Chinese FA”, took over the naming rights of the Portuguese second tier and thought it could take a whole lot more with it.

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