Can Primark crack the United States?
The cut-throat ‘fast fashion’ sector in the United States is notoriously tough to break
Few retail brands have achieved the kind of success Primark has without even dipping their toes in the US market.
Primark is already the sixth biggest fashion retailer in the world by market share and, in that sense, has nothing to prove as it plants boots on US soil. The retailer known as Penneys here, in its home market, has just opened its first Primark shop Stateside, at the Burnham building in Boston. It has...
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