Roughly one-third of the US population will watch tonight’s Super Bowl, but for many of those viewers, the actual game is merely an afterthought
Business Of Sport, Business /
Digital campaigns offer a greater return on investment in the world of sport than any other, writes Francine Higham
Conor McGregor may be reaching for the stars in the Ultimate Fighting Championship, but his antics and crude trash-talking demean his talents
The only dedicated ice rink in the country closed in 2000, and as far as the government is concerned, Ireland has no ice skaters and needs no rink, writes Catherine O’Mahony
Returning rugby star Jonathan Sexton is the most marketable Irish personality for 2015, according to a survey of the sponsorship market by industry analysts Onside Sponsorship.