Bruce Mansour, managing director, Make It Happen Inc. (MIH) Ireland & Canada

What is your job?

MIH creates and manages festivals/events, like the Irish Sponsorship Summit, which is what brought me to Ireland in 2011.

How did you start working in sport?

Sponsorship is my connection to sport, and as a volunteer back in Halifax Nova Scotia, I first saw the impact sponsorship has on sport. In 1999, a year into my own business, I attended my first IEG. IEG is the world’s leading sponsorship ...