Boardroom Briefing

Ryanair unveils new customer initiatives

Ryanair has announced plans for a number of new initiatives, including new business and leisure packages, simplified baggage options and a dedicated travel agency for school tours, as part of its ‘Always Getting Better’ programme aimed at improving customer service.

The airline also plans to launch a ‘My Ryanair’ Club, which will offer 24-hour priority access to seat sales, and a top-up facility which will allow customers to ...