Algorithm realises burning ambition
Having paved the way in experiential marketing, the creative production agency is working on a piece for Burning Man in Nevada
In today’s marketing environment, having campaign billboards, 30-second clips on television or radio, print ads, pop-ups on websites or strong search optimisation are still not enough. Consumers want to be excited by brands, so the tools have had to change.
Enter experiential marketing. It’s a form of advertising where consumers can experience and interact with a brand. Examples can be found at events and festivals, through visual art, videos, animation or installations that ...
