The airline that wants us to fly less
The decision by KLM Royal Dutch Airlines to encourage its customers not to purchase flights – at least in some circumstances – is rather curious
Ever since the economist Milton Friedman claimed the sole responsibility of business was to maximise profit, there has been a lively debate about whether companies should have other, more socially beneficial aims.
It is pretty much accepted practice, though, for a firm to try to sell more of its products and services. To not do so is a good way to go out of business. So the decision by KLM Royal Dutch Airlines ...
