Companies

‘Burning them is not the solution’: Adidas floats sale of Yeezy stock, may donate profit to NGOs

“What we are trying to do over time is to sell parts of these goods and then donate to organisations that help us and that also have been hurt by Kanye’s statements,” company’s CEO said

Company in October cut ties with Ye, formerly known as Kanye West, after he unleashed a string of hateful rhetoric Picture: Getty

Adidas AG’s new Chief Executive Officer Bjorn Gulden said a sale of Yeezy products may be coming after several non-governmental organisations advised the sports apparel maker against incinerating them.

“Burning is not the solution,” Gulden said at the company’s annual shareholder meeting, adding that many NGOs Adidas spoke with agreed with that opinion.

“What we are trying to do over time is to sell parts of these goods and then donate to organisations that help ...