Rebrand at Creative Inc paves way for international focus

Niall Corcoran said that the agency’s visual identity had become tired after 20 years

Niall Corcoran, managing director at CI studio

The rebrander has become the rebrandee. For 20 years, Creative Inc has been helping companies to refresh and renew their identities, and now the Dublin-based firm is taking its own advice. The creative agency is rebranding as CI Studio.

Managing director Niall Corcoran said that the agency’s visual identity had become tired after 20 years and it was time for a change.

The name, CI Studio, was a natural evolution, he said, particularly ...