Making the print pitch
INM insists online is not a substitute for its newspaper titles - despite falling circulation
The print media has been agonising over its battle against digital for years now. But when a company has the highest newspaper sales in the country as well as the most visited news website, is it a battle at all?
Not according to the company in question, Independent News & Media, where top executives believe that digital is not a substitute for print, but a complement.
INM, the biggest publisher of newspapers and ...
